Project-Based
Marketing Services
for Manufacturers
Wingfield Marketing helps manufacturers complete important marketing initiatives without adding full-time staff. Each engagement is focused on a specific business need, clear deliverables, and practical outcomes. Unlike traditional consulting, the work does not have to stop at recommendations—I can help turn the strategy into completed work.
Below are the project categories and a few example that can be customized and built for your needs.
Marketing Strategy & Planning
For manufacturers that need a clearer plan, better prioritization, or stronger alignment between marketing, sales, and business goals.
Marketing Plan
A practical marketing plan tied to business goals, sales priorities, product focus, customer segments, and budget realities.
Best for: Manufacturers preparing for a new year, growth push, or leadership planning cycle.
Sample Deliverable: Annual marketing plan with key initiatives, recommended channels, campaign themes, budget guidance, and success measures.
Growth Initiative Planning
A focused planning engagement around one growth goal, such as launching a product, entering a market, increasing leads, improving retention, or supporting sales.
Best for: Leaders who have a specific business goal but need the marketing plan behind it.
Sample Deliverable: Initiative brief, recommended strategy, timeline, deliverables, stakeholders, and next-step plan.
Target Market / New Market / Segment Strategy
A focused review of priority or new customer segments, verticals, regions, or applications to determine where marketing should focus.
Best for: Manufacturers that have many different markets to promote and OEMs and distribution/channels to engage or want to expand beyond their traditional base.
Sample Deliverable: Market opportunity summary, target segment profile, buyer types, pain points, message themes, campaign recommendations, and next steps.
Sales & Marketing Alignment Plan
A project to clarify how marketing can better support sales goals, lead follow-up, buyer conversations, and revenue priorities.
Best for: Manufacturers where sales and marketing are not fully aligned or sales needs better support.
Sample Deliverable: Alignment recommendations, lead handoff notes, sales enablement needs, campaign priorities, and follow-up process improvements.
Marketing Operations Assessment
A review of marketing processes, tools, workflows, lead handling, reporting, and project execution gaps.
Best for: Manufacturers where marketing is happening, but it feels reactive, disconnected, or difficult to measure.
Sample Deliverable: Current-state assessment, improvement opportunities, prioritized fixes, and implementation roadmap.
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Campaign Strategy Roadmap
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Channel / Distributor Marketing Plan
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Brand & Market Visibility Plan
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Marketing Budget & Resource Planning
Other Projects:
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Marketing Prioritization
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Product Line Growth Strategy
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Competitive Positioning
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Messaging Strategy
Go-to-Market & Product Marketing
For companies launching, repositioning, or expanding products and services in
commercial and industrial markets.
New Product Launch Plan
A focused launch plan for bringing a new product, service, or solution to market.
Best for: Manufacturers preparing to launch something new.
Sample Deliverable: Launch roadmap, audience definition, messaging, channel plan, sales tools, and timeline.
Product Positioning
Clarify how a product should be described, who it is for, what problem it solves, and why it is different.
Best for: Technical products that are hard to explain or being positioned inconsistently.
Sample Deliverable: Positioning statement, value proposition, buyer pain points, proof points, and message framework.
New Market / Vertical Launch
A project to clarify how marketing can better support sales goals, lead follow-up, buyer conversations, and revenue priorities.
Best for: Manufacturers where sales and marketing are not fully aligned or sales needs better support.
Sample Deliverable: Alignment recommendations, lead handoff notes, sales enablement needs, campaign priorities, and follow-up process improvements.
Product Messaging Toolkit
Create consistent messaging that can be used across sales, marketing, website content, presentations, and campaigns.
Best for: Teams that need everyone describing the product the same way.
Sample Deliverable: Core message, audience-specific messaging, proof points, FAQs, objection responses, and recommended language.
Launch Readiness Assessment
Review whether the company has the strategy, messaging, tools, and internal alignment needed before launch.
Best for: Teams that are close to launching but not sure if they are ready.
Sample Deliverable: Readiness scorecard, gap list, launch risks, and priority actions.
Other Projects:
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Product Line Refresh
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Product Page Content Direction
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Launch Checklist Creation
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Product FAQ/Objection Messaging
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Product Value Proposition Development
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Competitive Product Comparison
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Product Adoption Campaign Plan
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Internal Launch Communication Plan
Voice of Customer Interview
Interview customers to understand why they buy, what matters most, where they struggle, and how they describe your value.
Best for: Companies that need real customer language to improve marketing and sales.
Sample Deliverable: Interview guide, customer themes, pain points, buying triggers, quotes/themes, and messaging recommendations.
Competitive Research Snapshot
Analyze key competitors’ positioning, messaging, product claims, website structure, content, and market presence.
Best for: Companies that need to sharpen differentiation.
Sample Deliverable: Competitive summary, messaging gaps, differentiation opportunities, and sales talking points.
Customer Segment Research
Explore a specific customer segment, vertical, or application area to determine what matters to that audience.
Best for: Manufacturers considering market expansion or stronger targeting.
Sample Deliverable: Segment profile, customer needs, buying roles, messaging implications, and campaign recommendations.
Market Opportunity Review
Assess a market, application, or segment to determine whether it is worth pursuing and how marketing should support it.
Best for: Leadership teams evaluating where to focus next.
Sample Deliverable: Opportunity summary, customer profile, competitive landscape, risks, and recommended next steps.
Lost Deal / Win Analysis
Review why opportunities are won or lost and what sales and marketing can learn from those patterns.
Best for: Manufacturers that want better insight into competitive pressure, objections, and buying decisions.
Sample Deliverable: Win/loss themes, buyer concerns, competitor mentions, sales enablement gaps, and recommended fixes.
For manufacturers that need better insight before making marketing, product, or sales decisions.
Market Research & Voice of Customer
Other Projects:
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Win/Loss Interview Project
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Customer Pain Point Summary
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Buyer Persona Research
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Customer Advisory Input Summary
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Distributor / Channel Partner Feedback
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Survey Development and Analysis
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Application-Based Market Research
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Competitor Website and Content Audit
Customer Journey Mapping
For companies that want to better understand how customers evaluate, buy, onboard, and continue working with them.
Buyer Journey Mapping
Maps how customers become aware of a need, evaluate options, involve stakeholders, make decisions, and move toward purchase.
Best for: Manufacturers with long sales cycles or complex buying committees.
Sample Deliverable: Buyer journey map, decision stages, buyer questions, content needs, and sales/marketing recommendations.
Customer Touchpoint Audit
Reviews the major touchpoints customers experience across marketing, sales, onboarding, service, and follow-up.
Best for: Companies that want to improve consistency and customer experience.
Sample Deliverable: Touchpoint map, friction points, gaps, and improvement priorities.
Content Gap Analysis by Journey Stage
Identifies what content exists, what is missing, and what should be created to support customers at each stage of the buying process.
Best for: Teams that need better content direction but do not know where to start.
Sample Deliverable: Content inventory, journey-stage gaps, priority content list, and recommended next steps.
Lead-to-Sale Process Review
Analyzes what happens from lead capture to sales follow-up so gaps in handoff, visibility, and next steps can be improved.
Best for: Companies generating leads but struggling with handoff, follow-up, or visibility.
Sample Deliverable: Current-state process, handoff gaps, lead follow-up recommendations, and reporting needs.
Buying Committee Map
Identifies the different people involved in the buying decision and what each person needs to understand before moving forward.
Best for: Products sold to engineering, operations, procurement, finance, executives, distributors, or end users.
Sample Deliverable: Buying committee map, role-based concerns, messaging needs, and sales enablement recommendations.
Other Projects:
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Post-Purchase Journey Map
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Customer Onboarding Journey Review
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Distributor Journey Mapping
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Website-to-Sales Journey Review
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Service or Support Journey Map
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Quote Request Experience Review
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Customer Retention Touchpoint Map
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Sales Handoff Process Map
Sales Enablement & Messaging
For teams that need clearer tools to explain value, support conversations, and move opportunities forward.
Sales Messaging Framework
Creates a clear structure sales can use to explain value, address buyer needs, and communicate consistently.
Best for: Teams that explain the same product in different ways.
Sample Deliverable: Core message, audience-specific value points, objection responses, proof points, and talk tracks.
Sales Deck Refresh
Updates or creates a practical sales presentation with clearer story flow, stronger value messaging, and better support for buyer conversations.
Best for: Sales teams using outdated, overly technical, or inconsistent decks.
Sample Deliverable: Sales deck structure, slide copy, story flow, value messaging, and recommended visuals.
Product One-Pager / Sell Sheet Package
Develops concise product or solution sheets sales, reps, and distributors can use with prospects and customers.
Best for: Manufacturers that need clearer leave-behind materials.
Sample Deliverable: One-page product sheets, value proposition, features/benefits, applications, and proof points.
Case Study Framework
Create a repeatable approach for capturing and writing customer success stories.
Best for: Manufacturers with strong customer outcomes but limited proof content.
Sample Deliverable: Case study template, interview questions, story structure, sample case study outline, and content plan.
Competitive Battlecard
Creates a sales-ready guide for understanding competitors, explaining differentiation, and responding to objections.
Best for: Teams competing in crowded categories.
Sample Deliverable: Competitor summary, differentiation points, comparison themes, objection responses, and sales talk track.
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Product FAQ for Sales
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Value Proposition Messaging
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Channel Partner Training Outline
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Proposal / RFP Messaging Support
Other Projects:
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Objection Handling Guide
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Distributor / Rep Enablement Kit
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Buyer Conversation Guide
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Sales Playbook
Product Launch Campaign Execution
Creates a clear structure sales can use to explain value, address buyer needs, and communicate consistently.
Best for: Teams that explain the same product in different ways.
Sample Deliverable: Core message, audience-specific value points, objection responses, proof points, and talk tracks.
Target Market Campaign
Updates or creates a practical sales presentation with clearer story flow, stronger value messaging, and better support for buyer conversations.
Best for: Sales teams using outdated, overly technical, or inconsistent decks.
Sample Deliverable: Sales deck structure, slide copy, story flow, value messaging, and recommended visuals.
Trade Show / Event Follow-Up Campaign
Develops concise product or solution sheets sales, reps, and distributors can use with prospects and customers.
Best for: Manufacturers that need clearer leave-behind materials.
Sample Deliverable: One-page product sheets, value proposition, features/benefits, applications, and proof points.
Lead Nurture Campaign
Create a repeatable approach for capturing and writing customer success stories.
Best for: Manufacturers with strong customer outcomes but limited proof content.
Sample Deliverable: Case study template, interview questions, story structure, sample case study outline, and content plan.
Campaign Project Management
Creates a sales-ready guide for understanding competitors, explaining differentiation, and responding to objections.
Best for: Teams competing in crowded categories.
Sample Deliverable: Competitor summary, differentiation points, comparison themes, objection responses, and sales talk track.
For manufacturers that have marketing initiatives planned but need additional capacity to complete them.
Campaign & Project Execution
Other Projects:
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Marketing Asset Refresh Project
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Content Campaign Roadmap
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Email Campaign Plan
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Account-Based Campaign Support
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Customer Re-Engagement Campaign
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Brand / Product Awareness Campaign
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Campaign Measurement Framework
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Vendor / Internal Team Coordination Project
Have a Marketing Project That Needs to Move Forward?
Tell me what you are trying to accomplish, where your team needs support, and what timeline you have in mind. I’ll follow up to discuss the best next step.
